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Home » Headlines, News » Sponsorship Matters! Of Name Drops and Memorials: Dr. King Gets Love from Hip-Hop

Sponsorship Matters! Of Name Drops and Memorials: Dr. King Gets Love from Hip-Hop

Posted by on August 31, 2011 0 Comment

Every movement has its symbols and icons.  But when these are separated from their context and content they become mere brands. Brands are symbols used to short circuit critical thinking and evoke manufactured desires, imagined memories or convenient attitudes in an audience. The invocation of Dr. King by corporate hip hop, like the corporate sponsorship of the DC King Memorial aim to erase his revolutionary context, to excise his transformative content, to rebrand Dr. King in their image and for their purposes, not ours.

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